Financial Services
Sponsorship Survey Results:
Fans' perceptions of companies participating in college athletics sponsorship programs improve across key metrics.
+34%
BRAND CONSIDERATION
POSITIVE BRAND IMPRESSION
+130%
*Source: 2024 Learfield Sponsorship Survey
+88%
BRAND REGARD
+14%
BRAND AWARENESS
+86%
PURCHASE INTENT
Financial Services Spending
NFL
CFB
Personal
Finance
Retail
Banking
Insurance
Installment
Credit
National Average
1.08
1.08
1.11
1.09
1
1
1
1.01
NBA
MBB
Personal
Finance
Retail
Banking
Insurance
Installment
Credit
National Average
1.07
1.09
1.11
1.08
.91
.9
.86
.91
WNBA
WBB
Personal
Finance
Retail
Banking
Insurance
Installment
Credit
National Average
1.12
1.14
1.18
1.14
.96
.95
.96
.95
*Source: Wiland
Financial Services Spending (Details)
*Source: Wiland
Credit Card Comparison Services
Credit Reports and Alerts
Financial and Investment Services
Investment Advisory Services
Prepaid Credit Cards
Residential Warranties
Stock, Insights, Advice, and Analysis
1.83
1.48
1.44
1.81
2.38
1.78
1.65
1.64
1.16
1.19
1.51
1.91
1.38
1.23
NFL
CFB
National
Average
Financial Services Spending (Details)
*Source: Wiland
Credit Card Comparison Services
Credit Reports and Alerts
Financial and Investment Services
Investment Advisory Services
Prepaid Credit Cards
Residential Warranties
Stock, Insights, Advice, and Analysis
1.92
1.43
1.53
1.86
2.46
1.56
1.65
1.69
1.01
1.05
1.41
1.94
1.45
1.09
NBA
MBB
National
Average
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Financial Services Spending (Details)
Credit Card Comparison Services
Credit Reports and Alerts
Financial and Investment Services
Investment Advisory Services
Prepaid Credit Cards
Residential Warranties
Stock, Insights, Advice, and Analysis
1.65
1.41
1.42
1.77
2.04
1.64
1.54
1.55
0.93
0.94
1.38
1.74
1.28
1.02
WNBA
WBB
National
Average
Financial Services Spending (Details)
Financial Services Spending
*Source: Wiland
Success Story
First Federal Bank Partners With Idaho and Boise State
OVERVIEW
First Federal Bank wanted to align its brand with home-state athletic programs to reach current and potential customers with high household incomes and families who lived and worked within the region. To engage students, alumni, and fans and drive awareness of their products and services, First Federal Bank partnered with Idaho Vandals Sports Properties and Boise State’s Bronco Sports Properties.
SOLUTION
By aligning Fanbase™ geographic and demographic data with First Federal Bank’s marketing goals, Learfield's sports properties provided a customized and comprehensive solution to engage fans.
Learfield implemented campaigns on behalf of First Federal Bank that utilized digital and social media, in-venue signage, radio coverage, and other comprehensive assets to achieve succes.
As our bank continues to expand and position itself as Idaho’s community bank of choice, partnering with Boise State and Idaho makes a lot of sense. These partnerships, along with their dedicated fanbases and data, will help us grow our overall presence and recognition throughout the state.
Jason A. Meyerhoeffer
President and CEO of First Federal Bank
