Technology Industry
Fans of college athletics show a stronger inclination toward adopting new technological products and services, presenting a unique opportunity for technology-driven brand engagement.
Software Computing Spending
Antivirus Software Products
Cloud Computing and Storage
Computer Software and Game Developers
Design Software and Applications
Internet and Connectivity Services
MBB
NBA
National Average
1.17
2.51
2.73
1.4
2
0.77
1.94
1.69
1.18
1.55
WBB
WNBA
National Average
1.27
2.07
2.44
1.36
1.82
0.75
1.77
1.63
1.14
1.62
CFB
National Average
NFL
1.18
2.44
2.68
1.41
1.92
0.97
1.89
1.98
1.27
1.59
Home Electronics Spending
Major Brand Computers
Midscale Online Electronics
Retail Electronics and Computers
Video Games and Systems
MBB
NBA
National Average
1.63
1.94
2.65
2.14
1.01
1.17
1.57
1.91
WBB
WNBA
National Average
1.62
1.86
2.42
1.79
0.98
1.11
1.39
1.57
CFB
National Average
NFL
1.58
1.86
2.65
2.11
1.22
1.43
1.86
1.87
Relationship to Technology
NCAA
National Average
PRO
1.3
Early Adopter of New Technology Products
1.2
1.4
1.17
1.23
1.07
First to Buy New Technology
Engage with New Technology
Success Story
The Good Game Partners with Kansas Athletics
OVERVIEW
The Good Game app sought to engage Kansas athletic fans statewide, focusing on families with children participating in youth sports. To reach students, alumni, and fans and drive awareness of their products and services, The Good Game partnered with Jayhawk Sports Properties to leverage Fanbase's comprehensive geographic and demographic data.
SOLUTION
By integrating Fanbase™ data and insights into The Good Game’s marketing strategy, Learfield's Jayhawk Sports Properties delivered a targeted approach to engage Kansas families. The data enabled the app to effectively identify and pinpoint parents of young athletes, ensuring its tailored messaging reached the right audience. Through strategic digital and social media campaigns, in-venue signage and radio coverage, The Good Game raised awareness and connected with its target market, enhancing the app's engagement.
Partnering with Kansas Athletics presents an exciting opportunity to engage with a passionate college audience. Through the Good Game app, we’re revolutionizing youth sports by helping parents find and book top-notch trainers for their kids, while also connecting trainers with clients in their area. By leveraging insights from Fanbase™ data, we can forge a deeper connection with Kansas fans while boosting our visibility among our target demographics to help us build a connected community that’s changing the youth sports game—all in one app.”
Zarif Haque
Founder and CEO of The Good Game
